OVERVIEW
Our people, Our structure, Our Resources, Our passion all Integrated they optimize OUR SERVICES. You get it all in one package, others might offer full service, but we deliver it. BASE CONSULTANCY'S network is built around the main goal that we do not just meet our Partner's needs but exceed them every time to positively affect their business. BASE CONSULTANCY is flexible in its service approach and proud in producing opportunities for its partners. We can be simply asked to analyze and enhance a company's strategy or sit with our partners to consult, but we will still approach both instances with unrelenting passion and resolve.
TRAINING
BASE CONSULTANCY was created after several years of experience in the training industry. BASE CONSULTANCY combined the market needs and the objectives of companies/organizations to appropriately reach the highest performance globally. Experienced trainers with different knowledge joined together to create base consultancy; each trainer has at least twenty years of experience in their domain. We are now offering our training programs and consulting services to private-sector companies, government ministries and training organizations in the MENA region.
Our trainers have delivered hundreds of training to different companies and individual delegate's through-out the MENA region. Programs are not only "customized" as per our partners request; we study the local market and understand the needs to create a program. These programs are made to enable any delegate find the relevancy and increase their performance. Our proven design and delivery practices invite participant involvement; build core competencies across a broad range of leadership and management training topics. BASE CONSULTANCY is concerned with the investment you make in training; hence we consider you as partners and not clients.
Our long-term relationship is of the outmost importance.
LEARNING CUSTOMIZATION
BASE CONSULTANCY understands the 5W and H (What, When, Why, Who, Which and the how)
- What are the needs of our partners
- When this need should be covered
- Why are giving the training
- Who should attend the training
- Which topics should be covered
- How are we going to deliver the knowledge successfully
Through thorough diagnostics we become aware of people's weaknesses and strengths, hence to encourage commitment to the learning process, BASE CONSULTANCY analyzes the choices of the participants and objectives of our partners to create a link and partnership between both. It is quite extraordinary when participants take personal responsibility for their career development within an organization. This is why we have created numerous assessment forms that enable participants discover their strengths and finger point their weaknesses. This process of self-discovery and self-direction within the organizational core business is a fundamental prerequisite to learning. We always work with clients to customize training programs around our questionnaires and assessment tools, positioning our partners not only to be able to measure the key practices, but to follow-up with the implementation of the participants. We want you participants to be effective and efficient, in other words: "Knowing what to do (remove the coma) and doing it correctly from the first time".
MARKETING MANAGEMENT
- Clients brief (Objective)
- Marketing study (Geographical, Seasonal, Sociological)
- Marketing consultancy (Correct Timing, Best Reach, Slogan used in accordance to the zone targeted)
- Targeted marketing research (By country and medium to be used)
- Tentative marketing reach (Reach by given data from different mediums in terms of reach, viewership, etc... )
- Implementation of the media and marketing plan (Final Stage)
Our aim is to ensure consistency and reach through the plans we use for our clients, hence our (Partners). The complementary use of BTL is a tout to imprint and create the necessary awareness of the services provided by our partners.
Offline marketing channels are traditional print (Newspaper, Magazine), mail order, public relations, industry relations, billboard, radio, and television. We develop our partners integrated marketing communication program using all the elements of the marketing mix (price, place, product and promotion). In our strategy we include online and offline marketing channel, E-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, RSS (Really Simple Syndication) and internet TV as shown above.
CREATIVE ADAPTATION
Creative shops are a dime a dozen. BASE CONSULTANCY have taken the best of the regional advertising market and compiled them into a team like no other. This team services Middle East, Africa, Indian Sub-continent and Asia.
Our creative professionals do not work unless your objectives are understood. Our creative director has worked and continues to work on medium and large clients, in various categories. Supported by local copyrighters, design specialists, layout and production experts, our team excel in producing positive and effective results. Let us help you develop your ideas, aid in creating and designing these ideas into solid, and implementing them into your markets worldwide.
MEDIA CAMPAIGN
In the world of media choices are immense, yet the propper selection of a pertner would be hazy due to the numerous amount of agencies (What we call Fungi's) Relying on agencies such as ours and presenting themselves as thee agency.
Why use ATL
We are pioneers in what we do; thus leading the success of several services and companies using our expertise, our spending in media gives us the advantage to have the upper hand on suppliers. Most importantly we say what is teas-able and what's not, your money should lead to your target, and our consultancy in reading the market to your reach - is our intent.
Why use BTL
Since the late 1990s, for all kinds’ products but particularly those for Telecom, BTL has included "buzz", "Viral" or "Guerrilla" marketing, which is intended to create a word-of-mouth "buzz" and thus spread like a "Virus". It is characterized by subversion of the transparency of commercial messages to make the viewer think that they are discovering something for themselves, thus "Guerrilla" - a phenomenon which is also known as a pyramid selling and cult recruitment. Our aim and primarily goal is the reach and the imagery printing awareness to the public we interact with positioning our partners, being the new word of truth in the region.
EVENT MANAGEMENT
Rouge et Blanc is the event agency that goes far beyond the catwalk.
Apart from employing professional models with the right look and attitude, Rouge et Blanc has a lot to offer than most traditional agencies. Our company with its experienced staff worked in the field for more than 20 years.
Rouge et Blanc services include:
- Product launches / product promotions
- Conference management & coordination, annual general meetings, sales conference, client presentations, product launches, meeting, seminar, convention
- Event management and production, social and entertainment events, creating and managing events and celebrations and special events, party planning, Gala dinners, themed events
- Corporate hospitality: Client entertainment, company fun days, family days, sports events, team building incentives, annual dinners, award presentations
- Wedding coordination
- Event hospitality: Theater booking, sports events, VIP packages
- Fairs and congresses
- Merchandising, consumer product sampling, in-store demonstrations
- Receptions, cocktail parties
- Fashion shows, sports events, and concerts
- Gala evenings, corporate hospitality
- Public speakers, master of ceremonies
PUBLIC RELATIONS
BASE PR consulting provides an extensive range of tailored corporate PR, media and communications services to our clients.
Other Public Relations Disciplines include:
- Strategic PR solutions
- Reputation management and business consultancy
- Press & media relations
- Press office functions
- Speaking platforms
- Thought leadership
- Public & political affairs
- Crisis management
- Event organization & management
- Trade exhibitions management
- Branding strategy
- Media Training
If you have any special requirement which is not outlined above, please get in touch.
WEB DESIGN
Content management and new media initiatives product placement, sponsorships, branding... All leading to branded entertainment. Today clients, media companies and agencies challenge is to develop strategies that integrate brand advertising messages with brand promotional strategies. Our web development team is available for both added value supports for existing clients as well as clients only looking to site creation only.
Whether you are launching or re-launching, re-designing or want to drive more traffic to your E-commerce sites, our web design and online experts are at you service no matter how simply or specific you requirements may be.